Has this ever happened to you?
You designed and printed a
beautiful business flier. Then you hired people to share it. May be you
even shared it yourself.
Later, while walking on the
street, you saw your flier littered all over the place.
The worst part:
Only few people contacted you. Or
maybe nobody contacted at all.
Why does this happen?
Is it because your flier is not
fine enough? Hmm… I doubt.
Let me ask you: when was the last time you bought from a business just because of how fine their flier was?
I doubt you ever have. Your potential customers behave the same way too.
Let me ask you: when was the last time you bought from a business just because of how fine their flier was?
I doubt you ever have. Your potential customers behave the same way too.
Or is it because it’s not unique
enough?
Well, how many fliers from
different businesses have you ever seen that look exactly the same? How many
look similar? I doubt you even notice. And even when you notice, does that move
you to buy?
If you don’t patronize businesses
just because of the uniqueness of their flier, what makes you think your
potential customers will be any different?
So no. uniqueness is NOT the
problem. They are refusing to contact you because your flier is NOT MAGNETIC.
What
is a MAGNETIC flier?
A magnetic flier is a kind of flier
that…
- Attracts your potential customers like magnet
- Holds their interest like glue
- Make them desire what you are selling and
- Move them to hand you their money
It has nothing to do with the beauty or
uniqueness of your flier – although that helps.
It’s all about the choice of words and
how they make your potential customers feel: about what you say and how you say it.
And contrary to popular believe,
Nigerians ACTUALLY read. But not anything. They ONLY read stuffs that matter
to them.
Think back at that long Facebook post
you read or that interesting news article on naij.com. It’s the same with
everyone else, including your potential customers.
What
does that means for your business?
It means that NOT everybody will read your MAGNETIC flier. But those who need,
want or desire what you offer (your potential customers) will read it – and act.
And they’re the ones that really matter.
Aren’t they?
PLEASE
NOTE: you will not find this concept
anywhere else because it’s my discovery. I stumbled on it in the course of my
10 years study (and experience) in customer psychology, persuasive writing,
marketing and sales.
I will love to…
Create
a MAGNETIC flier for your business.
These are the information I need:
1.
Basic
information; like….
-
Business name
-
Owner (or
manager… or MD… or CEO) name
-
Phone number and
email
-
Website
-
Etc
2.
Tell me about
your business e.g.
-
What business are
you into
-
What makes your
business different from other businesses like yours (in your
opinion)
opinion)
-
How long have you
been in business?
-
How many
customers have you served (estimate)?
-
(In one sentence)
why should a potential customer buy from you instead of
buying from someone else (or doing nothing)?
buying from someone else (or doing nothing)?
3.
Tell me about
your products/services
If
you sell physical/digital goods:
-
What (and what)
do you sell?
-
Where do you
source your products from?
-
Are they brand
new or fairly used?
-
Are they high
quality, medium quality or low quality?
-
In what country
are they made?
-
E.t.c
If you sell services:
-
What services do
you offer
-
Where and how did
you acquire your skills?
-
How long did it
take you to acquire your skills?
-
How many years
experience do you now have?
-
How many
customers/clients have you served? (estimate)
-
Do other experts
work with you? Tell me about them. The more you tell, the
better.
- E.t.c
better.
- E.t.c
Also…
-
Send me pictures
of your company symbols e.g. logos, founders face etc.
-
Has any prominent
person(s) or company(ies) ever patronized you?
-
What are the
calibers of customers that have patronized you (e.g. diasporans,
prominent personalities, professionals’ e.t.c.)
prominent personalities, professionals’ e.t.c.)
-
Have you won any
awards? Tell me about them.
-
Any other thing I
should know?
PLEASE
NOTE:
- Be as honest with your answers as possible. The more honest you are, the more MAGNETIC your flier will be
- Please feel free to skip the answers you can’t answer. But realize that, the more answers you give, the more MAGNETIC your fliers will be
But
it’s NOT free
I design MAGNETIC fliers for 5,000. And due
to serious demand, what I collect may go up soon.
But if you book on or before Wednesday, 19th July 2017, you will still get it for 5000 – even if what I collect go up.
Also, there is only a certain
amount of work I can take at each given moment. If my hands get full, then you may
have to wait. Plus, I work on a first come, first serve basis. That's why you need to call
me NOW!
So here
is how it works:
STEP 1: Call me to indicate your interest. Here is my number 08121374334
STEP 2: You send me 3000 and collect my email. Here is how I receive payment.
STEP 3: You email me the details i need about your business
STEP 4: I start your project.
STEP 2: You send me 3000 and collect my email. Here is how I receive payment.
STEP 3: You email me the details i need about your business
STEP 4: I start your project.
When it’s ready, I send you a
watermarked copy to review and confirm. If you are satisfied, you send me the
balance and collect your MAGNETIC flier.
STEP 5:You get your MAGNETIC flier in JPEG, PNG and coral
draw format. I will send it to your email where you can download it and use.
Here are…
2 ways you can use your MAGNETIC flier.
- Share it in you your social network. For this, you can use the JPEG or PNG version.
- Print and share it. For this, you need the coral draw version. Just give it to the printer. They know what to do.
And if you are not sure of
how to use these media, I can help you order through printivo.
I look forward to hearing from you.
Anthony Obuegbe
I look forward to hearing from you.
Anthony Obuegbe
08121374334
No comments:
Post a Comment